How to make Social Media work for your Brand

How to make Social Media work for your Brand

With more and more businesses seeing the importance of having a social media presence, you might feel like you’re having a hard time getting noticed among the crowd. But what can you do about this?

Why is social media optimization important?

In a digital world, everything, including marketing, is moving online. Social media marketing is rapidly outperforming traditional marketing strategies in becoming the best way to advertise your business. Having your ad pop up in someone’s newsfeed is a direct way to draw their attention to your product. We can teach you how to optimize your ads to reach a wider audience, and appeal to your target audience’s interests.

First, if your brand is not already online, it is worth creating an account on platforms such as Instagram, Twitter, Facebook, and, if you’re daring and creative, even TikTok. These platforms are highly popular and will lead to your business gaining traffic and perhaps new customers.

Having an active account for your brand across a range of social media platforms is essentially free advertising. The more active you are, the more followers you are likely to gain. More followers means more people will be viewing and engaging with your brand’s content. The comments section is also a handy, open place for customers to review, recommend, and ask questions about your product.

Being present online is not enough, however. That’s where social media optimization (SMO) comes in. 

With roughly 3.5 billion people online, social media optimization is the way to get your posts to stand out. Social media optimization consists of analysing which posts do well for your brand, and figuring out how to perfect that formula to consistently succeed in gaining wider awareness of your brand. If you already know about search engine optimization (SEO), this process should feel familiar.

Social Media Optimization goes hand in hand with Search engine optimization which is a way to create quality content online and perfect this content so that it will be shown more often. This gamut of activities help crawlers to search better for your brand and is a great way to come up on google search ranking. Think about how Google search works. You ideally would want your page to be shown on the first page of results, hopefully near the top. Social media optimization is not so different from this.

To begin, identify your target audience and run a few tests to see which content they prefer consuming. Visual content should be engaging and tailored to the intended consumers. Would your audience prefer some aesthetically pleasing, color-coordinated pictures or a short but fun video?

In addition, using plenty of hashtags related to your brand, business model, content, and your audience’s interests will help you reach more viewers. 

For more information on social media optimization, please feel free to contact us!